I built a trading app. It launches June 13.
Most traders fail. I'm fixing that.
It’s been a couple of years since I posted here. This blog used to be where I wrote about trading. Good to be back.
I stopped posting because I had too much going on and couldn’t keep up with everything at once. While I was away, I was heads-down on one problem, and it’s the reason for this post.
For a long time I had a problem with trading I couldn’t fix with more knowledge or more willpower: I’d write rules for myself —like we all do— and then break them in the moment. Daily loss limits I’d blow past. Positions I’d keep adding to. The plan was fine. I just didn’t follow it.
So I built something to fix that.
It’s called Floaty.
Floaty is a desktop app that connects to your broker and watches your trades in real time. When you try to place a trade that breaks a rule you set — your daily loss limit, your max position size, whatever you’ve defined — it blocks the trade. Not a warning you can click past. A block. It works at the moment you actually place the order, because that’s the moment discipline breaks down.
It’s not a journal, it’s not analytics, it’s not signals. It does one thing: it stops you from breaking your own rules.
As far as I know, nothing like this exists. There are journals that tell you what went wrong after the fact, and broker tools that manage market risk — but nothing that steps in at the moment of execution and enforces the rules you set for yourself. That gap is where the “90% of traders fail” statistic comes from.
I built the first version for myself in 2022. Then I gave it to a small group of traders to test, and it turned out the problem wasn’t just mine. That’s when I decided to turn it into a real product.
Floaty launches on June 13.
If any of this resonates — or you're just curious:
Save your spot for the launch webinar at tradewithfloaty.com
That’s the update. More soon.
— Abel